Insights
What are other owners learning from their numbers?
Try it
Ask a revenue question. Get an answer in dollars.
Click a question to see the kind of answer you get, using a made-up home services business. Hover or tap a chart for the numbers.
Try a question
Which jobs actually make us money?
I matched 12 months of Jobber jobs to QuickBooks invoices, payroll hours and fuel, then worked out profit per job by service.
› Thought for 14 seconds
Profit per job by service
- Weekly maintenance+$62 a job
- Installs+$35 a job
- One-off cleanups−$40 a job
Do this: Set a cleanup minimum, or only sell cleanups with a maintenance plan.
Will we be short on cash this summer?
I projected the next 90 days from your bank balance, scheduled jobs, open invoices and payroll.
› Thought for 19 seconds
Cash on hand, next 90 days
- Lowest point, late July$8k
- With 30% deposits on installs$21k
- Open invoices to chase2 ($11k)
Do this: Take 30% deposits on installs and chase the two open invoices in June.
Who should we go after next?
I grouped customers by how fast they booked again and what they spent, then looked at where the best ones live.
› Thought for 17 seconds
Your best customers book again within 60 days
- Repeat within 60 days$2,400 a year
- One-time$950 a year
- Lookalike zip codes you rarely market to4
Do this: Point next month’s mailers and ads at the four lookalike zip codes.
Which ads are wasting money?
I traced each paid invoice back to the lead source in Jobber, then divided each channel’s spend by the paying customers it brought in.
› Thought for 21 seconds
Cost to win one paying customer
- Google Ads$180
- Mailers$420
- Facebook$900
Do this: Move $1,000 a month from Facebook to Google: about 4 more paying customers a month.
Illustrative examples, not client results. Your own numbers fill them in.
Articles
- Know where you make money
[Migrated title: Fixing bad data with data preparation tools]
[One-line owner-facing summary]
- Know where you make money
[Migrated title: Invest in a data and analytics dashboard]
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